Best of LinkedIn: Social Selling CW 31/ 32
In the past two weeks, LinkedIn activity in the social selling space has centered on three dominant areas: sharpening sales strategies, spotlighting product innovation, and advancing employee advocacy. Thought leadership posts reinforced the value of relationship-first engagement, while AI adoption was framed as an enabler that must be balanced with authenticity. The conversation highlighted LinkedIn’s dual role as a trust engine and a revenue channel.